*Schedule subject to change

9:00

Presented in English.

Join Jock Mackinlay, VP of Research and Design at Tableau, as he describes how he used a linguistic approach inspired by the work of Jacques Bertin to influence the development of visual analysis. He will share the journey from his days at Stanford while studying for his PhD, continuing right up to present day with his current work as the VP of Research and Design at Tableau Software. Jock will conclude with some thoughts about the future of visual analysis.

Speaker: Jock Mackinlay
Level: All Levels
Type: Keynote
Location: Berlin Berlin

10:30

Presented in English.

Are you new to Tableau? Curious about how to build views a bit quicker? Maybe you've created a few workbooks and you've learned how to follow a recipe that someone showed you. That recipe gives you useful results, but now you want to start doing more, become more spontaneous and creative, and start down the road to really mastering the art of Tableau. In this session, we'll show you best practices for visual analysis in Tableau, teach you some core Tableau concepts, and demonstrate useful tips that will help you become a data rockstar. In this session you will learn about:

- Preparing your data in Tableau

- Customizing the fields in your data

- Exploring your data by asking questions and building views to find answers

- Creating dynamic views and filtering views

- Building interactive dashboards

Speaker: Martin Kraemer
Level: Beginner
Type: Breakout Session
Location: Bangkok

Presented in English.

This session will explore how HelloFresh have used Tableau on online marketing data (Google search queries, Facebook audience and demographic insights, keyword search volumes, etc.) to highlight missed opportunities and provide insights for other departments. In this session the presenter will go through three example dashboards. In using Tableau, Hello Fresh built an HR dashboard to help identify recruitment events and hiring platforms. Likewise, dashboards were created to help copywriters appraise content and create an 'Ingredient search' to provide ingredient seasonality and trends for both purchasing departments and content writers.

Speaker: Karl Villanueva
Level: All Levels
Type: Breakout Session
Location: Berlin Berlin

Presented in English Only.

From custom objects to hexagonal bins we'll be stretching the boundaries of what is possible in Tableau. Also, we'll be highlighting a range of tools that complement the wide range of mapping capabilities in Tableau. By the end of this course, you'll have the knowledge and a tool set to take geographical and spatial data to new heights in Tableau.

What you will learn:

- Map Latitude and Longitude points, paths and polygons stored within your data or stored in shapefiles

- Overlay two custom layers in a Tableau view

- High-level overview of Tableau's custom geocoding

- Measure spatial distance between points in Tableau

- Compute and map Hexagonal Bins to identify patterns in areas of dense spatial information

Speaker: Konstantin Greger
Level: Intermediate
Type: Hands-on Training
Location: Buenos Aires

Presented in German.

In this case study ERGO Group AG will go through their journey from a static report in PowerPoint to dynamic report with Tableau. The following points are highlighted:

- The situation before the introduction of the Tableau

- Why did the choice fall on Tableau?

- The introduction of Tableau within the framework of NPS reporting

- Outlook for further development of NPS reporting and analysis in Tableau

Speaker: Robert Linz
Level: All Levels
Type: Breakout Session
Location: Dubai

Presented in German.

What are the best practices to get your data ready to viz? In this session, we’ll show you “good” data formatting, great ways to clean Excel data, data unions and how to fix mismatched fields. You’ll also learn join awareness, when and how to pivot, how to deal with missing data, and how best to enhance your data while vizzing.

Speaker: Marius Kaiser
Level: Beginner
Type: Breakout Session
Location: Singapore

Presented in German.

With so many options of what to build and how to design in Tableau, it can sometimes feel daunting to be assigned the task of implementing a corporate standard. In this session, we'll cover how to create a unified look and theme across dashboards in Tableau Desktop, Tableau Server and Mobile Devices. Learn shortcuts to formatting in Desktop and even how to customise your Tableau Server interface. 

Speaker: Archana Ganeshalingam
Level: Intermediate
Type: Hands-on Training
Location: Peking

Presented in German.

Thomas Seßner will show how visualizations can optimize an omni-channel based business and how they make customers, resellers and the manufacturer more successful. Tableau helped here by identifying gaps in the channel business, showing potentials and decreasing grey-market business. Our customers are exited how fast the benefits can be achieved and that a lot of money can be saved easily.

Speaker: Thomas Seßner
Level: All Levels
Type: Breakout Session
Location: Sydney

Presented in German.

You've learned about actions and interactivity, but how do you truly implement a 'Guided Analytics' approach? In this session, you'll learn how to take advantage of aggregated extracts, cross-db filtering and more in order to optimise performance and get answers to questions more quickly and efficiently.

Speaker: Steve Oluborode
Level: Advanced
Type: Hands-on Training
Location: Montreal

Presented in German.

Tableau's Javascript API allows developers to create a variety of automated interactions with embedded vizzes. In this session, we will:

- Briefly introduce the JSAPI and features such as filtering and the newly added Get-Data API

- Dive deep into the API

- Show you some advanced use cases for developers, such as creating custom D3 vizzes that can interact and work together with Tableau vizzes

Speaker: Seyfullah Ural
Level: Intermediate
Type: Breakout Session
Location: Hong Kong

Presented in English.

Come and learn from Tableau’s Performance SWAT Team about all the knobs and dials you can use to tune your enterprise's Tableau Server deployment to maximize performance. Come to learn about:

- Adjusting your topology based on your usage

- Small workbook tweaks with big impacts

- How to monitor various performance aspects on Tableau Server

- How Tableau utilizes the resources on your host

- Reducing query times with data base tweaks

Speaker: Sebastian Gerisch
Level: Jedi
Type: Breakout Session
Location: Washington

Presented in German.

Our mission at Tableau is to let you see and understand your data the way you want no matter where your data is. When it comes to the cloud, Tableau is all about flexibility as we help you with your own journey. In this session, we will provide you with an overview of all Tableau’s Cloud offerings.

Speaker: Lennart Heuckendorf
Level: Intermediate
Type: Breakout Session
Location: New York

Presented in English.

If you're still learning your drags from your drops, and your dimensions from your measures, this session is for you. Learn the fundamentals of Tableau, including how to connect to data, answer statistical questions, build maps, and apply some table calculations in a dashboard you can take with you at the end of the session.

Speaker: Carmen Hernando
Level: Beginner
Type: Hands-on Training
Location: Mexico City

11:45

Presented in German.

Have you ever expected one thing but something else happened? Understanding the order of how things get done in Tableau during the execution of a visualization is critical to getting the results you expect. In this session, we will cover the order of operations for data source filters, context filters, top N filters, table calculations, trend lines, reference lines, and everything in between.

Speaker: Oliver Rappold
Level: Intermediate
Type: Breakout Session
Location: Singapore

Presented in German.

AZ Direct holds one of the biggest household-databases in Germany with profiling information on almost every German household. More than 600 attributes give additional insight to their customer data. This session shows how Tableau leverages these attributes. On a set of customer addresses, first results,like a typical customer profile will be generated, and presented. These customer profiles are the base for an optimized cross channel acquisition of new customers. AZ Direct will present how their customers can achieve a high level of personalization, based on an extensive utilization of data.

Speaker: Peter Lipp
Level: All Levels
Type: Breakout Session
Location: Hong Kong

Presented in English.

This session will work on how Daimler AG created a shared Service around Tableau focusing on:

- How to achieve stability?

- How to design a Service model? How much self-service and how much managed service is useful?

- What are the challenges in an Enterprise context concerning data security & confidentiality?

- What about cross-charging?

- How to create a community where data is shared across Tableau? How to prevent Site silos?

Speaker: Benjamin Söllner
Level: All Levels
Type: Breakout Session
Location: Berlin Berlin

Presented in English.

Tableau offers deep and flexible support for your core analytical use-cases, for both ad hoc analysis and production dashboarding. But have you ever been unsure of which interactive control to use? We'll clear that up in this session as we walk through the following:

- Use cases, strengths, and weaknesses of different interactive controls 

- How to use them in conjunction with one another to unlock their full potential 

- One of the newest features, the data highlighter

Speaker: Florian Ramseger
Level: Intermediate
Type: Breakout Session
Location: Dubai

Presented in English.

Tableau's Data Server is a powerful tool used to enable self-service analytics at scale. In this session, we'll dive into advanced topics on Data Server:

- How to leverage Data Server to speed up your analytics workflow and promote one version of the truth

- Live or Extract? What does Data Server do with either option

- How big organizations enable self-service data

- Who and what are impacted when working with a data source within Data Server

Speaker: Ludwig Ehlert
Level: Advanced
Type: Breakout Session
Location: New York

Presented in English.

With over three billion active social media users, establishing an active presence on social media networks is becoming increasingly essential in getting your business front of your ideal audience. These days, more and more consumers are looking to engage, connect and communicate with their favorite brands on social media.

Adding social media to your customer-centric data strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no organization should be without a plan that actively places their brand on social media, and analyzes their social media data.

Once you’ve started diving into social media analytics, how do you bring it to the next level? This session covers a customer-centric data strategy for scaling a social media data program.

Speaker: Alexander Loth
Level: Beginner
Type: Breakout Session
Location: Washington

Presented in German.

Want to design outside the box? Tableau's Show Me is fabulous but sometimes you need to deliver something more specific. In this session, we will explore the multitude of chart types that are possible in Tableau, but aren't considered "defaults." Come learn how to build a control chart, an interactive calendar, a pareto chart, sparklines, a slope graph and a donut chart (if you must). We will also examine some examples of popular chart types today in various publications, and how we can create them in Tableau.

Speaker: Paul Bremhorst
Level: Advanced
Type: Breakout Session
Location: Bangkok

13:45

Presented in English.

Digital businesses create modern economies that contribute to global transformation. Businesses need to understand data to successfully adapt to these changes, and navigate forward. Christoph Keese shares insights from his time spent in Silicon Valley. He met inventors, founders, venture capitalists, and professors from Stanford and Berkeley – researching drivers of success in a rapidly growing digital market.

Speaker: Christoph Keese
Level: All Levels
Type: Keynote
Location: Berlin Berlin

15:15

Presented in English.

Is your dashboard feeling a little…slow? Are your filters and queries lagging? In this hands-on session, we will teach you performance best practices in Tableau so your dashboard will go from running like a Honda to a Mercedes. We will cover data connections, extracts, queries, and visualization design. By the end of this session you'll know how to go under the hood of Tableau and tinker your dashboards for fast, easy, and beautiful performance.

Speaker: Oliver Linder
Level: Advanced
Type: Hands-on Training
Location: Buenos Aires

Presented in German.

Have you ever wondered how best to structure data for analysis? How does data structure impact what type of calculation to use? Should some calculations be performed before being brought into Tableau? How can you visualize missing data? We’ll tackle these questions by bringing together all of these concepts in a common and real world example – customer lifecycle analysis.

Speaker: Marina Lindl
Level: Jedi
Type: Breakout Session
Location: Dubai

Presented in English.

If you're in search of more end-user interactivity in your dashboards, this session is for you. Parameters allow you to create user inputs that can be used to adjust measures, swap dimensions, hide worksheets, build conditional logic, and much more. Come learn the basics of parameters from the ground up, and even a few sophisticated parameter use cases.
 

What you will learn:
- What a parameter is
- Simple uses of parameters such as moving averages, what-if analysis, adjusting KPIs, and top N filters
- Sophisticated uses of parameters such as swapping fields within a chart and swapping charts within a dashboard

Speaker: Johanna Knapp
Level: Intermediate
Type: Hands-on Training
Location: Montreal

Presented in German.

Ever wish you could automate some of the mundane tasks you have to deal with each day? With TabCmd you can. In this session, we'll show you how to get started with TabCmd and how to use it to automate tasks related to Tableau Server or Online content, data and users.

Speaker: Christian Reichardt
Level: Advanced
Type: Breakout Session
Location: Hong Kong

Presented in German.

Tableau supports a number of basic statistical analysis features that can be powerful tools for understanding data. Come and learn about these basic statistical concepts in the context of Tableau, so you can understand your data! The session will also cover how Tableau's built-in forecasting functionality really works;  why does forecasting behave the way it does? How can you change Tableau's forecasting model? Why doesn’t your forecast work? How can you leverage R?

Speaker: Konstantin Greger
Level: Intermediate
Type: Breakout Session
Location: New York

Presented in English.

Tableau usage in P3 communications started 2.5 years ago with main goal to optimise and automate internal processes. Today it is a key part of P3 transformation to modern and competitive data analytics company. It started as a tool which was supposed to replace Excel and increase efficiency, but soon it was also recognized as a channel for customer product. On this path Visualization team was officially established, many lessons were learned about data visualization, Tableau desktop features and trainings, limitations and opportunities of different Tableau server configurations and cloud migration. Plans for the future are big – developing centre of excellence, creating visualization community, proactively offering products for customers developed in Tableau.

Speaker: Michaela Klopstra
Level: All Levels
Type: Breakout Session
Location: Berlin Berlin

Presented in German.

Has learning SQL, MDX or Python been on your bucket list for years? In this session, you will be introduced to the wonderful coder-free world of calculated fields, quick table calculations and the analytics pane. By the end of this session, you'll look and feel like a calculation magician, without any need to shell out for code academy.

Level: Beginner
Type: Breakout Session
Location: Washington

Presented in English.

Level of detail expressions (LOD) in Tableau have introduced an abundance of new capabilities for curious data geeks who wish to push the boundaries of Tableau. This session will demonstrate "LODs of fun" techniques, including enabling single member drill down, search across a hierarchy, one-click drill down on maps, market basket analysis, and other filter scenarios.

Speaker: Selchuk Emin
Level: Advanced
Type: Breakout Session
Location: Bangkok

Presented in German.

One of the most powerful new features in Tableau is cross-database joins, which gives you two methods of data integration: data blending and cross database joins. In this session, you'll learn advanced data blending techniques, an overview of cross database joins, and the situations where each technique should be used. To get the most out of this session, you should have a basic knowledge of data blending, joins, and basic calculations.

Speaker: Alexander Loth
Level: Advanced
Type: Hands-on Training
Location: Peking

Presented in English.

If it's a mystery to you when to use a calculated field, an LOD expression, or a table calculation, this session will help you sleuth out the right answer. We'll teach you the principles of when to apply which method to a problem. You should have basic experience in table calculations.

Speaker: Mohamed El Jaafari
Level: Jedi
Type: Hands-on Training
Location: Mexico City

Presented in English.

Analyzing sensor data can be overwhelming. How should you structure the IoT (Internet of Things) data? How do you create an overview monitor? How do you know when a certain value is in a critical state? We'll use industry data to demonstrate:

- Why visualizing your sensor data is key to monitoring

- The use of Tableau's analytic functions to find outliers and clusters within your IoT data

- How to create a dashboard that shows you the big picture while allowing you to drill down using dashboard actions

Speaker: Marius Kaiser
Level: Intermediate
Type: Breakout Session
Location: Singapore

16:30

Presented in German.

Table calculation or LOD expression? This session will provide you a framework for making the choice. We will cover relevant parts of the calculation pipeline, performance implications, and the suitability for the scenario at hand. And, of course, we'll use real world examples to illustrate each of these points.

Speaker: Lennart Heuckendorf
Level: Intermediate
Type: Breakout Session
Location: Washington

Presented in English Only.

Do your dashboards leave you audience underwhelmed? In this session, Irina Porodnova explains how to use effective visual design to build dashboards that are truthful, engaging, and informative. Andy will deconstruct a competition-winning dashboard, using it to highlight the design decisions being made, and bring in examples from the wider world of visual analytics. You will leave with a tool kit full of ideas--some simple, some complex--to make your work more effective.

Speaker: Irina Porodnova
Level: Beginner
Type: Breakout Session
Location: Dubai

Presented in English.

Tableau's Javascript API allows developers to create a variety of automated interactions with embedded vizzes. In this session, we will:

- Briefly introduce the JSAPI and features such as filtering and the newly added Get-Data API

- Dive deep into the API

- Show you some advanced use cases for developers, such as creating custom D3 vizzes that can interact and work together with Tableau vizzes

Speaker: Seyfullah Ural
Level: Intermediate
Type: Breakout Session
Location: New York

Presented in German.

In this session, Capgemini will talk about the use of Tableau in the Marketing & Communications department of Capgemini in the DACH region. Specifically, the session will go over the IT Trends Study, the analysis of the company website usage with Tableau, and how to setup a social media dashboard.

Speaker: Georg Ogulin
Level: All Levels
Type: Breakout Session
Location: Bangkok

Presented in English.

Is your organization drowning in the data lake too? Leading big data organizations are leveraging a multi-tiered approach to data for consumption in Tableau. In this session, we will:

- Discuss the challenges of visualizing big data

- Establish best practices for leveraging Hadoop/Spark directly and working with data warehouses

- Talk about in-memory Tableau data extracts for fast visual analysis in Tableau

Speaker: David Spezia
Level: Advanced
Type: Breakout Session
Location: Hong Kong

Presented in German.

How do you pull as much meaning from data with as little complexity as possible? This often requires a fine balance between visual presentation, statistics, and calculations, art and analysis. This session will show you how to leap from a paint-by-numbers approach to being a full-on data rockstar.

Speaker: Timo Tautenhahn
Level: Jedi
Type: Breakout Session
Location: Berlin Berlin

Presented in German.

Come and learn from Tableau’s Performance SWAT Team about all the knobs and dials you can use to tune your enterprise's Tableau Server deployment to maximize performance. Come to learn about:

- Adjusting your topology based on your usage

- Small workbook tweaks with big impacts

- How to monitor various performance aspects on Tableau Server

- How Tableau utilizes the resources on your host

- Reducing query times with data base tweaks

Speaker: Sebastian Gerisch
Level: Jedi
Type: Breakout Session
Location: Singapore